StraightUp Collective presents

The Stud
Muffin
Challenge

30 days to become the man
you keep promising yourself you'll be

You're successful. You're driven. And somewhere along the way you stopped showing up for yourself. This is your comeback.

Join for $97

Starts Monday 7 September. 30 days. Daily videos. Let's go.

Who this is for

Sound like
you?

You're killing it in business but privately you know you've let yourself go
You keep making promises to yourself — gym, better habits, more presence at home — and keep breaking them
You feel flat, deflated, and not quite like yourself anymore
You know something needs to change but you're not ready to admit it to anyone
You want to feel confident, disciplined and proud of the man staring back at you in the mirror

What you'll walk away with

30 days.
Real results.

Discipline

The kind that shows up every day — not just when you feel like it. Building the muscle that makes everything else possible.

Integrity

Becoming a man of your word again — starting with the promises you make to yourself. When you keep those, everything else follows.

Confidence

Feeling like a genuine stud muffin. More energy, more pride, more of the man you know you're capable of being.

How it works

Simple.
Direct.
Effective.

Join the WhatsApp group Once you register you'll get access to a private WhatsApp group with other men in the challenge. No fluff, no spam — just the good stuff.

Get a daily video from Kateesha Every single day for 30 days you'll receive a 2-5 minute video packed with honest, practical golden nuggets. No theory. Just what actually works.

Do the work Show up. Apply it. Watch what happens when a man actually keeps his word to himself for 30 days straight.

Walk out a stud muffin More disciplined. More confident. More present. A man who shows up for himself as hard as he shows up for everyone else.

What's included

Everything
you need.

30 daily video drops from Kateesha (2-5 minutes each)
Access to the private Stud Muffin WhatsApp group
A community of men doing the same work alongside you
Practical tools, frameworks and accountability

Join for $97

One decision. 30 days. Let's go.

Your coach

Kateesha
Hembrow

Connect on LinkedIn

I'm the founder of StraightUp Collective. I work privately with 7 and 8-figure founders and senior leaders who are winning professionally and ready to raise the standard in every other area of their life.

I've coached hundreds of men across 45 industries. I am direct, honest, and I will tell you the things your team, your partner, and your mates won't.

The Stud Muffin Challenge exists because I got tired of watching incredible men slowly disappear behind their own success. Thirty days is enough to change the trajectory. Let's find out.

Ready,
Stud Muffin?

$97. 30 days. Daily videos. A WhatsApp group full of men doing the same work. Starts Monday 7 September.

Join the Challenge — $97

StraightUp Collective · straightupcollective.co

The StudMuffinChallenge

Sound likeyou?

30 days.Real results.

Simple.Direct.Effective.

Everythingyou need.

KateeshaHembrow